Diane J. Omdahl, RN, MS is a nationally recognized Medicare expert with more than 40 years of experience at the intersection of clinical care, Medicare policy, and consumer education. A registered nurse by training, Diane has spent her career translating complex Medicare rules into practical guidance for individuals, professionals, and organizations navigating high-stakes coverage decisions.

Diane launched her first company, Beacon Health Corporation, from the basement of her home and grew it into a multi-million-dollar business providing Medicare training, tools, and compliance guidance to home health and long-term care organizations nationwide. Over the course of her career, she has delivered more than 400 Medicare audio conferences, 200 educational sessions, and 100 multi-day seminars, earning a reputation as a trusted, highly rated educator known for clarity, depth, and real-world insight.

Today, through her company 65 Incorporated, Diane provides seniors, their families, and the professionals who serve them with unbiased, individualized Medicare enrollment guidance through fee-for-service consultations and decision-support tools, including the i65 Medicare guidance software. She also partners with leading organizations such as PBS and Macmillan Publishing to provide expert Medicare education and consultation to human resources teams, employees, and retirees nationwide.

Diane is a regular contributor to Forbes.com, where she writes on Medicare, retirement health coverage, and policy-driven decision making. Her expertise has also been featured in USA Today, The Washington Post, The Wall Street Journal, CBS, and more.

https://www.forbes.com/sites/dianeomdahl

Michael Caughill is Co-Founder and Chief Experience Officer of HeyMOE. HeyMOE was his idea (despite what Melinda might say) and the company exists because he saw the problem, the solution, and the path to build it.

Michael leads two sides of HeyMOE that depend on each other. With a background in strategic design and user experience, he is responsible for making sure every interaction with HeyMOE is intuitive, empowering, and frustration free, especially for older adults navigating Medicare. He also leads HeyMOE's growth through strategic partnerships, building and managing the relationships with FMOs and other partners that bring HeyMOE to the agents and clients who need it.

He built his career as a creative strategist, spending decades in the strategic promotion of some of the biggest brand names in the country, including Harley-Davidson, General Mills, Kohl's Department Stores, Dow Chemical, General Electric, Valpak, Conagra Brands, and Golden Books. That work sharpened a specific skill: taking something complicated and making it simple enough for anyone to understand and act on, a skill he now applies to Medicare Part D open enrollment, helping people get through it without the confusion it usually brings.

Melinda Caughill is the Co-Founder of 65 Incorporated and the co-creator of two Medicare software platforms, i65 and HeyMOE. For nearly 15 years, she has helped older adults, families, employers, and professional advisors navigate Medicare’s complexity with clarity, confidence, and truly unbiased guidance.

Melinda is widely recognized for translating Medicare rules into practical, real-world decisions—particularly at moments when mistakes are costly and long-lasting. Her work is frequently relied upon by financial advisors, attorneys, employers, and advocacy organizations who understand that Medicare is too important to guess at.

In addition to working with clients nationwide, Melinda has partnered with leading organizations including PBS and Macmillan Publishing, and her expertise has been featured in The Wall Street Journal, Barron’s, Consumer Reports, Morningstar, Financial Planning, NerdWallet, and more.

A high-energy and engaging speaker, Melinda is known for making Medicare understandable without dumbing it down. She has delivered highly rated presentations for audiences at Charles Schwab IMPACT (2022, 2024, 2026), SHRM24, OHSHRM, FLSHRM, WISHRM, the Healthcare Advocate Summit, and organizations including Edward Jones, Raymond James, LPL, Osaic, Allstate, Protective, and others. She was named a top-rated speaker by the Financial Experts Network for three years running.

Notably, Melinda does not sell Medicare insurance. Her work is grounded in education, objectivity, and the belief that Medicare decisions should be made in the best interest of the person—not a product.

Alex Hardin is HeyMOE's technical co-founder and Chief Technology Officer of i65, the person who turns HeyMOE's boldest ideas into a real, secure, scalable product.

Without him, HeyMOE would still be an idea on a napkin.

His roots are in custom software development, where he built deep technical expertise and strong agile team leadership skills. One of the defining chapters of his career was helping grow an agile development team from two people to more than 45, learning how to scale both the technology and the people behind it. He takes a pragmatic, user focused approach to building software, working from the belief that the sooner real value reaches the market, the sooner risk gets retired and real innovation can happen.

Today Alex serves as Chief Technology Officer of i65®, focused on building out the core product with an eye toward rapid scaling. He is also a co-founder of Agility Medical Technologies, a healthcare software company, bringing that same blend of technical depth and entrepreneurial drive to a second venture in health tech.

(PS - His photo is in binary for obvious reasons.)